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Scalable SaaS growth –
built on GTM strategy & execution.

When your team faces stalled pipelines, messy GTM plans, or missed targets, scaling profit becomes impossible. IGC brings fractional revenue leadership to drive consistent, measurable growth.

Revenue Acceleration

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Chris is a hands-on fractional CRO and seasoned revenue leader who installs repeatable GTM systems for SaaS—from startup to enterprise—turning strategy into revenue, accelerating pipeline, and delivering predictable growth.

• Fractional CRO Leadership

• GTM Strategy & Execution

• Sales Process & Enablement

• RevOps, Forecasting & Customer Expansion

About

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Professional Background:

Chris is a seasoned revenue leader and fractional CRO with 20+ years in SaaS organizations. He’s led high-performing teams across founder-led, PE- and VC-backed, and enterprise environments, with expertise in GTM strategy, forecasting, pricing, enablement, and leadership development.

Today he partners with SaaS organizations of all sizes to identify and resolve revenue challenges and install repeatable GTM systems and operating cadence that tighten forecasts, accelerate pipeline, and deliver predictable growth.

Execution Approach:

Chris works side by side with your team. He meets organizations when tactical help matters most—setting the cadence, running the plays with your team, and transferring the know-how. Whether building GTM playbooks or coaching sales leaders, his approach is do-it-with-you: turn strategy into action, measure the lift, and make it stick.

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Where I can help most

When forecasts swing, pipeline is thin, demos stall, renewals wobble, RevOps is messy, and pricing is fuzzy—bring in hands-on GTM leadership.

GTM Programs

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Run the revenue engine with your team: operating cadence, forecasting, hiring/enablement, board comms.
Run the revenue engine with your team: operating cadence, forecasting, hiring/enablement, board comms.
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Audits, ICP & messaging development, pricing/packaging–plus campaigns and sequences that create qualified pipeline.
Audits, ICP & messaging development, pricing/packaging–plus campaigns and sequences that create qualified pipeline.
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Stages & exit criteria, discovery→demo choreography, mutual action plans, proposal standards & coaching. | CRM hygiene, dashboards & tooling, forecast discipline/accuracy. | Renewal & expansion plays: EBR rhythm, health signals, cross-sell/upsell.
Stages & exit criteria, discovery→demo choreography, mutual action plans, proposal standards & coaching. | CRM hygiene, dashboards & tooling, forecast discipline/accuracy. | Renewal & expansion plays: EBR rhythm, health signals, cross-sell/upsell.
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Manager playbooks, 1:1 coaching, interview/hiring frameworks, and ramp plans.
Manager playbooks, 1:1 coaching, interview/hiring frameworks, and ramp plans.
Deliverables May Include:

GTM Audit Reports • Sales Playbooks • Strategic Forecast Models • Expansion Plans • Leadership Coaching Tracks

Process

1

Discovery
& Diagnosis

2

Strategic
Planning

3

Hands-On
Execution

4

Transition or Ongoing Advisory Support

Insights & Perspectives

Contact

If you’re ready to take your company to the next level, I’d love to hear about what you’re building. Feel free to connect via the form below, let me know what your company needs, and let’s get started!

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